How is it possible to place an order direct to the kitchen of Kinneret Grill, with nary a word to anyone? Assume you are a passenger in a car tooling down the highway, thinking what would be good for supper. Or you find yourself getting a bit peckish while walking in a woodland park Or maybe you are watching a flick on TV in the comfort of your home, and you decide to pick up carryout. Just use your smart phone or computer to bring up the Kinneret Grill website, click the direct order button, and voila!
Karen Chriqui, who owns Kinneret Grill along with husband Avner, had this to say about the new capability: “One of the things we are going to start promoting is a whole new streamlined on-line ordering system. Because of the coronavirus, a lot of our orders are for carryout these days. So now, they (the customer) can order and pay on-line, and the order goes straight to our kitchen—literally. There is no re-entry, or that sort of thing. The order is more efficient even than if they call it in or use another service (Grub Hub or Door Dash, which are available if you want meals delivered to your door).
“This new streamlined system is for pick-up orders only, and we would like people to try it out, knowing that there is a discount if they do; thirty dollars or more of food, you get five dollars off and an order of sixty dollars or more, you get ten dollars off. So, it’s really worth trying the service,” she said.
Chriqui emphasized that the direct entry system pertains to carryout orders the customer picks up at the restaurant. “For us, it’s great, because we can jump right on it. Delivery is still through Door Dash (and Grub Hub as well), but if you are picking up a carryout order, this new system is so easy. And when you click on the button (and see the menu), the food is very visual, when you order, because you can see the food,” she said.
It’s true. As you scroll the menu, there are photos next to each entry, showing in color the entrée or appetizer or side item, so that customers gain a visual perspective of what they may want to order.
From an out-of-pocket standpoint, doing a pick-up run makes a lot of sense. There is the discount Chriqui talked about, of course, and the dollar thresholds for a family order are easy to reach. And there is whatever you save by not having an order delivered to you by a service. But there are more than those economies to consider, according to Chriqui.
“We have tweaked some of the pricing on our menu to be more family-friendly; because the coronavirus has affected everybody, and some in the community, as well,” she said. Knowing that, she stated, Kinneret Grill is doing its part in trying to soften the blow families in this economy have absorbed due to shutdowns and the subsequent layoffs and furloughs that necessarily followed.
“Before this (pandemic) hit, we had a lot of people come here as a destination. People who were traveling, and people from businesses around here and even from downtown, who were out for lunch, and even people celebrating or just wanting an evening out at a nice place to eat.
“This would be a really busy time for us at the restaurant, with families coming home from camps and traveling and all of that,” Chriqui said. But the virus has put a stop to “all of that, and people in general are doing very little of that sort of thing” these days. In fact, around 90 percent of Kinneret Grill’s business is now made up of to-go orders. Some are Door Dash and Grub Hub, but many are pick-up by the customers who place the orders. Hence, the streamlined system that allows diners-out to order direct to the kitchen from the convenience of a smart phone or their computers—and save a good buck into the bargain.
See you at Kinneret Grill, masked and distanced, picking up a carryout order!
4068 E Galbraith Road
Cincinnati, OH 45236